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McWhopper campaign case study.


User-generated content: DIY McWhopper examples



Sources: ABPR, Personally Inside, Llorente y Cuenca , Ketchurn, Evercom, Weber Shandwick and Emanate, Cision

Sources: ABPR, Personally Inside, Llorente y Cuenca , Ketchurn, Evercom, Weber Shandwick and Emanate, Cision

Source: Toluna Omnibus October 2015, Cision

Source: YouGov Brand Index Survey October 2015, Cision


• Trended organically on Facebook and Twitter worldwide

• Global +21% increase in Peace Day tweets vs 2014

• Trending topic on front page of Reddit

Source: Horizon Media